INBRIEF CRM provides a full range of MarTech
services and products for customer data & loyalty
projects with minimal involvement of our сlients.
Unlike existing ready made platforms, INBRIEF CRM
SaaS solutions are customizable depending on individual
demands and business processes of each client
and do not require any skilled employee
to operate the platform inside your company.
Advantages of working with INBRIEF
Full customization of API, data processing and reports according to specific
tasks, business-processes and data source of our clients
No need to study the integration manuals and complex interfaces — all
necessary configurations are completed on our side
Full in-house development
No subscription fee associated with the database volume or license fees
InBrief LLC is registered in the register of Roskomnadzor PD operators
under No. 12-0244940
Data Management
CRM / CDP customer data management platform
Data collection, validation and processing (incl. personal, behavioural and transactional data)
Integration with any data source (website, app, POS, existing database)
Localization of data storage in Russia for foreign companies according to Federal Law #152
Effective database segmentation using any set of parameters
Loyalty
Development and launch of loyalty programs, motivational
programs and promotions
Various bonus mechanics — points collection, coupons and discounts
Customized rewards options — physical prizes, gift certificates, money top-up on mobile or on credit
card
Proprietary QR receipt recognition technology
Automation of workflow with prize-winners
Full scope of turnkey services, from mechanics and website creation to prize sending and tax
payments
E-com
Full localization for overseas online stores
Interaction with the international development team and preparation of documentation in English
Intermediate storage of customer data and order data in Russia, in accordance with Federal
Law #152
Local checkout versions with necessary integrations (address validation, payment, delivery services,
fulfillment, warehouse)
Additional analytics
Websites, apps and chat-bots
Development of websites, mobile applications and chatbots for promotions,
loyalty & motivational programs
Any type of consumer’s front end — from simple landing and chat bots to e-com
Personalized content display based on customer data
Ready-made iOS and Android application template for loyalty programs and long-term promotions
Own team of designers and programmers
Communication
Automated multi-channel mailings
Personalized mailings in various channels: email, SMS, push, messengers
Setup of automated cascade and trigger mailing lists
Design, copywriting and message layout preparation
Support
CRM projects support of full life cycle
CRM strategy development and consulting
Development of strategy, conditions and mechanics for loyalty and promotion programs
Financial models and evaluation of results, recommendations for CRM process optimization
Ongoing project management and technical support
Reporting and analytics
Real-time projects monitoring and end-to-end analytics